Landing page design services: copy, design and fast code in one

A landing page is a single page with a single job: get a visitor from an ad, an email or a launch post to take one action. Book a call, request a quote, start a trial, download a guide. Everything on the page either supports that action or gets cut. That is the difference from a homepage, which has to serve many visitors with many goals. If you are unsure which you need, I wrote a short guide on landing page vs website.

These landing page design services suit businesses paying for traffic (Google Ads, Meta, LinkedIn), founders launching a product or a waitlist, and agencies that need a page built quickly for a client campaign. They are not a good fit if you need a full multi-page site with a blog and service pages; that is business website development, and it is a different project with different priorities.

A high converting landing page is rarely the prettiest one. It is the one where nothing gets in the visitor's way. These are the problems I find most often when I look at a page that gets clicks but not enquiries:

• No message match. The ad promises "same-day AC repair in Austin" and the page opens with "Welcome to our company". I write the headline to repeat the promise and the search terms of the ad group, and I build separate variants when ad groups target different intents.
• Too many exits. Full navigation, social icons and footer links give visitors ten ways to leave. A campaign page keeps one goal and removes the rest, while keeping a privacy policy link that ad platforms expect.
• Slow on mobile. Page builders often ship hundreds of kilobytes of CSS and JavaScript the page never uses. I size the hero image for the viewport, preload it as the Largest Contentful Paint element, load fonts with swap and matched fallbacks to avoid layout shift, and defer third-party tags.
• Tracking that lies. A conversion tag on a thank-you page that fires again on every refresh, or a form event that fires before validation passes, inflates numbers and misleads Smart Bidding. I fire one event per successful submission and test it in Tag Assistant and the GA4 DebugView.
• Leads that vanish. Forms sent with the server's default PHP mail function often land in spam. I send through authenticated SMTP or a transactional mail service with SPF and DKIM set up, and store each lead so nothing is lost if an email fails.

If you are building a landing page for Google Ads, the page affects what you pay. Google's Quality Score weighs expected click-through rate, ad relevance and landing page experience, and the last one depends on how relevant, clear and usable the page is on mobile. A fast page that answers the search directly helps all three.

I also capture the gclid and UTM parameters into hidden fields so that the lead in your CRM shows which campaign, ad group and keyword produced it. That makes offline conversion imports possible later, and it means you can judge campaigns by real enquiries, not just form fills. Where consent is required (for visitors in the EEA and UK, for example), I set up Google Consent Mode so tags respect the visitor's choice.

Both work, and I build both. The choice comes down to who edits the page afterwards and how fast it must be.

• A hand-coded HTML CSS landing page is the fastest option. It has no theme, no plugins and almost no JavaScript, so it is easy to get good Core Web Vitals scores on a cheap host. It suits campaign pages that change rarely, or teams with a developer on hand.
• A WordPress landing page suits teams who want to change headlines, prices and testimonials themselves. I build it as a lean block-based template rather than a heavy page builder layout, so it stays editable without slowing down.
• From your Figma file. If a designer has already done the layout, I can build it as designed. For full site builds from a design, see Figma to WordPress.

Most landing pages pass through three people: a copywriter, a designer and a developer. Each hand-off loses something. The copy gets cut to fit the design, the design gets simplified to fit the build, and nobody owns tracking. I write, design and code the page myself, so a change to the offer can move from the headline to the form fields to the conversion event in one sitting.

I am also a working SEO, so pages I build have clean headings, sensible titles and fast load times by default. That matters for pages that should rank as well as convert. Landing page work for clients is private, but I am happy to walk you through examples on a call.

There is no fixed price list, because two landing pages can differ a lot in effort. The main drivers are whether I write the copy or you supply it, whether a design exists, how many sections and variants you need, how many forms and integrations there are, and how much tracking has to be set up from scratch. A single page with supplied copy and a clear brief is a short project. A page with original copy, two variants and CRM integration takes longer.

After a short call or a written brief, you get a fixed quote and a delivery date. The quote lists exactly what is included, so there are no surprise extras later.